Focus Group :)

So we have a clear idea on who our film should be aimed at, we held a focus group. The group consisted of 7 students (4 female and 3 male.) We thought this group number was alright as our project is quite small but if the project was the expand we would have held a larger focus group. From the group we wanted to determine certain factors that would affect the way our film would be edited, etc. We found that our target audience was around 17-23. Both genders within our focus group agreed on several similar points, meaning our film doesn't need to have any certain componants that will make it appeal to one gender over the other. The focus group, in general, enjoyed independant films, especially social realism ones such as kidulthood. They also enjoyed action and horror films. Overly complicated storylines were seen as confusing but the group enjoyed films with large twists at the end.